Enter today's gold rate once. Every price updates.
Making charges, wastage, margin and GST worked out for every SKU, then sent to Shopify and Zoho Books after you approve.
Free plan available · No card required · Prices shown upfront
Estimate · SKU NCK-22K-0418
22K Temple necklace
| Metal value8.20 g × ₹13,800 | ₹1,13,160 |
|---|---|
| Making charges12% of metal | ₹13,579 |
| Wastage4% of metal | ₹4,526 |
| Hallmark & certificationFixed | ₹450 |
| Margin5% markup | ₹6,586 |
| GST3% | ₹4,149 |
Illustrative example.
Everything that goes into a jewellery price
Built for how jewellers actually price — not a generic ecommerce price field.
- Live price calculation
- Metal rate by karat, making, wastage, stones and fixed charges combine into one price per SKU.
- Transparent breakdowns
- Every price keeps its components, so staff and customers see exactly how it was built — down to GST.
- Rules and pricing profiles
- Set your markup, a minimum price for each item, a limit on big changes, and your own pricing formula.
- Simulate, then approve
- Preview how a rule changes every price and margin before it goes live, then route it through approval.
- Multi-store pricing
- Give a store its own prices, a percent above or below yours, from one source of truth. No store goes under an item's minimum price.
- Price and rate history
- Full price history and rate history, with names and dates.
Live in three steps
Step 1 of 3
Set your rates and components
Enter metal rates, making and wastage rules, and fixed charges like hallmarking and packaging.
Gold 22K, per gram₹13,800 → ₹14,100
Step 2 of 3
Define your rules
Set your markup, a store's own percent, and the minimum you'll accept.
Minimum margin8%, never less
Step 3 of 3
Simulate, approve, publish
Check the impact, get sign-off, and push prices to every store and channel.
418 SKUs repricedSent to 2 stores
Figures are an example.
Spreadsheet pricing against SwarnRate, in 18 seconds
Figures are an example.
Integrates with Shopify and Zoho Books, with more on the way
Shopify- Shopify POS
Zoho Books
Next on our roadmap: Tally, WooCommerce, Magento, BigCommerce, Wix, Webflow, Zoho POS
Jewellery software plans that grow with you
Start free forever, or try any paid plan free. Switch plans anytime.
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Frequently asked questions
Do I need a card to start the free trial?
No. Pick a plan and start your free trial straight away. We'll get in touch before the trial ends.
Can I change plans later?
Yes. You can switch plans from your dashboard at any time during the trial.
Does it calculate GST on jewellery?
Yes. GST is shown as a separate line in every price breakdown, alongside metal value, making charges and wastage.
How is a jewellery price calculated?
Metal value (net weight × the day's rate for the karat) plus making charges, wastage, stones, fixed charges like hallmarking, and your margin — then GST. Every component is kept in the price breakdown.
How do my Shopify prices change when the gold rate moves?
Type the new gold rate once. Every item's price is worked out again from its metal, weight, making charges and stones. You approve the new prices, or let them be approved by themselves, and they are sent to your connected Shopify store or Zoho Books.
Can I use my own pricing formula?
Yes, on the Enterprise plan. You write your own formula for the price before GST from each item's metal value, making charge, stones, other charges and weights, for example a margin on the metal only. GST, rounding and each item's minimum price still apply.
Which stores and POS systems do you connect to?
Shopify, Shopify POS and Zoho Books are live. Next on our roadmap: Tally, WooCommerce, Magento, BigCommerce, Wix, Webflow, Zoho POS.
Stop pricing from spreadsheets
Set up your rates and rules in an afternoon. When gold moves, every price is recalculated and waits for you to apply it.
Free plan available · No card required · Prices shown upfront
| On a spreadsheet | With SwarnRate |
|---|---|
| Retype every price when the rate moves | One rate change recalculates every SKU |
| Formulas only one person understands | A clear breakdown behind every price |
| Copy prices into each store by hand | Apply once, push to every store |
| No record of who changed what | Full price history with names and dates |